Wednesday, September 30, 2015

Caligramme


For this project I thought doing something as simple as a pole would be easy but I was wrong. I had a lot of trouble completling this assignment. I chose to keep everything simple by just using the word apple to make the picture an then decided to make it standout a little by adding different shades of green.

Logo Critique

Unicef’s logo is one, which is very meaningful and influential. Their logo has a larger head that is symbolized to be the parent to the small head on the left. Unicef’s target audience is anyone who supports children’s rights that can appeal to anyone who wants the life of all children to be improved and always sees room for improvement.


Coca Colas logo is very clean and smooth script.  Their target audience is anyone who enjoys their beverage and all the life long customers they have.   Coca Colas logo is one of the most easily identifiable in the entire world.  They very successfully reach their audience and distinguish themselves from other beverage companies.  The main reason to account for this success would probably be how famous their brand name and logo have been and all the very successful marketing campaigns they have run throughout the years.  The logo is clean and unique.

Tostitos logo is a very fun logo.  It has fun and sort of party style lettering.  Within the words there are chips being dipped into salsa.  It has a sort of Mexican flair too it.  The color choices make me instantly think of a fun party environment.  The background really complements the lettering.   I feel it is very successful because of the Mexican vibes it gives off, and the social environment you associate with chips and dip.  

McDonalds Golden arches is anther globally renowned logo.  The colors are red and yellow both very happy colors.  McDonalds target audience is anyone trying to grab a cheap and quick bite to eat.  They want all sorts of demographics.  Their logos colors are very eye catching and easily identifiable.  The logo kind of looks like it’s smiling at you in a way.  I feel as if McDonald has a very successful logo.


Twitters logo is one of my favorite logos.  The color is a light blue bird that seems as if it chirping.  Their target audience is people trying to express themselves and keep up with pop culture.  The bird literally looks like a bird is chirping which is the whole point of the site; “chirping”  or “tweeting” your thoughts to your friends.  I think twitters logo really encompasses what their company is all about. 

Part 2: Logo Sketches


Part 1: Ideas for a Fictional Company

1. Fresh Delivery. A delivery service that delivers grocery to your doorstep. The service will be and online or phone application. The user will go into there account and add all the items to there shopping cart and select a delivery date and time.

2.The Doorstep Laundry. It will be a application that allows one to get up a date and time of when there laundry needs to be picked up and dropped back off. The service will clean, press and fold clothing.

3. Restaurant Radar. Will be a application that allows views to see how busy and wait times at restaurants. You will also be able to view the full menu and critiques of the restaurant.

4. Nite2Day. A contractable high heel brand. The heels will be contractable and be able to be worn all night long and then turned into simple flats by taking off the heel.

5. The One Nightstand. This will be a small little bag that can fit into a medium sized purse. The little bag will contain flats, a cotton small dress, Advil, gum and make-up remover.

About Me

Karissa DePetrillo

Senior. AD/PR major