Logo Critique

Unicef’s logo is one, which is very meaningful and influential. Their logo has a larger head that is symbolized to be the parent to the small head on the left. Unicef’s target audience is anyone who supports children’s rights that can appeal to anyone who wants the life of all children to be improved and always sees room for improvement.

Coca Colas logo is very clean and smooth script.  Their target audience is anyone who enjoys their beverage and all the life long customers they have.   Coca Colas logo is one of the most easily identifiable in the entire world.  They very successfully reach their audience and distinguish themselves from other beverage companies.  The main reason to account for this success would probably be how famous their brand name and logo have been and all the very successful marketing campaigns they have run throughout the years.  The logo is clean and unique.

Tostitos logo is a very fun logo.  It has fun and sort of party style lettering.  Within the words there are chips being dipped into salsa.  It has a sort of Mexican flair too it.  The color choices make me instantly think of a fun party environment.  The background really complements the lettering.   I feel it is very successful because of the Mexican vibes it gives off, and the social environment you associate with chips and dip.  

McDonalds Golden arches is anther globally renowned logo.  The colors are red and yellow both very happy colors.  McDonalds target audience is anyone trying to grab a cheap and quick bite to eat.  They want all sorts of demographics.  Their logos colors are very eye catching and easily identifiable.  The logo kind of looks like it’s smiling at you in a way.  I feel as if McDonald has a very successful logo.

Twitters logo is one of my favorite logos.  The color is a light blue bird that seems as if it chirping.  Their target audience is people trying to express themselves and keep up with pop culture.  The bird literally looks like a bird is chirping which is the whole point of the site; “chirping”  or “tweeting” your thoughts to your friends.  I think twitters logo really encompasses what their company is all about.