Logo

For my logo I decided to go simple because my shoe company for contractible high-heels should be thought of as something simple. For women high-heel shoes are always a hassle and ones that can contract to flats should be thought of as simple. I chose a font that seemed to be casual yet understanding for everyone. The color scheme is yellow and black. Yellow for daytime and black for night. This color should signify what these shoes are made for. Day to night.