For my logo I decided to go simple because my shoe company
for contractible high-heels should be thought of as something simple. For women
high-heel shoes are always a hassle and ones that can contract to flats should
be thought of as simple. I chose a font that seemed to be casual yet
understanding for everyone. The color scheme is yellow and black. Yellow for
daytime and black for night. This color should signify what these shoes are
made for. Day to night.
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